YouTube to share ad revenue with creators of ‘Shorts’


YouTube has announced that creators can start monetizing ads on ‘Shorts’ starting February 1, as promised last year in September to launch a monetization option soon.

The change is part of a broader update to YouTube’s partner program, which requires current YouTube ‘partners’ to sign new agreements. whether they want to make money from their shorts or not.

Creators can monetize some of the formats launched in 2021 through things like Super Chat and shopping integrations. Including the fund for creators that the company has established But that model is no better than TikTok’s monetization plan.

What TikTok doesn’t do is share ad revenue directly with creators. Which is what YouTube has been doing for years for traditional videos. And now it has been brought into Shorts.

Creators have the option to opt out of monetizing their short videos if they don’t want to. As YouTube offers a modular system for affiliate program requirements — everyone in the program must sign a basic agreement that sets things up. For example, what you can post on the site and how you pay.

That only means content creators who are already partners with YouTube. The company says partners have a deadline to accept the new terms of July 10, 2023, or they will be penalized by monetization disabled and they will have to. apply to the program again

Additional terms for monetization from The Shorts’ deal, released on February 1st, is as stated on the tin. enable content creators to earn from “Ads watched during videos in Shorts feed” meanwhile The watch page agreement covers primarily other content, live streams and traditional “long-form” videos on YouTube, YouTube Music or YouTube Kids.

Basically Content that you view on a page that looks like this:

YouTube Ad Revenue Share, Shorts Creator, Ad Revenue, Youtube

There is also an appendix for “Commercial Products” such as Memberships, Super Chat, Super Stickers, and Super Thanks, although the company says you don’t have to agree to those terms again. If you have enabled this feature channel.

YouTube says this modular approach will allow The company also says that you can opt out of certain monetization modules after you sign up.


The announcement comes as YouTube is revising the requirements for joining the YouTube Partner Program. One requirement is that you must have earned 4,000 public watch hours on your content within the past 12 months. As of October 2022, Shorts count towards that amount.

However, from January 2023 onwards, it will not be any more. According to the latest Affiliate Program Overview & Eligibility Support page. Instead, part of the eligibility requirements has been updated. You must now earn 4,000 hours of non-Shorts content, or get 10 million views for your Public Shorts within the last 90 days (either way. You must have at least 1,000 members to be eligible.)


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