The Influencer Marketing Strategy That Will Grow Your Brand
With the rise of social media, influencer marketing has become an integral part of digital marketing strategies. By targeting key influencers in your industry, you can reach tens of thousands or even millions of potential customers without spending hundreds or thousands on advertising and marketing campaigns. This means that if you’re smart about how you choose your influencers and what kinds of content you want them to produce, your brand could reach incredible new heights using this very low-cost marketing strategy. Here are some ideas to get started in your own influencer marketing strategy today!
Why marketing operations are so important
Marketing operations, or marketing ops, is not new to modern business. What is new to modern business, however, is our understanding of how these departments are intertwined with the way we do business. Operations and marketing have been in close contact with one another since companies realized they needed a formal way to handle revenue acquisition; without a marketing operations strategy, you’d be hard-pressed to even understand where your revenues were coming from. Marketing could get sales leads and funnel them through a sales team but would never think about what product to sell those leads for—until it was too late and sales churned out 80% of their profits because they had nothing to offer. Marketing may drive traffic to an ecommerce site, but if there’s no efficient system in place for fulfillment and delivery, you can kiss any potential growth goodbye. The reality is that marketing operations are so important that organizations like Google now employ dedicated marketing operations managers (MOMs) who manage both online and offline efforts at once. Without an effective marketing operation strategy, your brand won’t grow: And if it doesn’t grow, why would anyone want to buy from you?
What do successful marketing operations look like?
In order to create a successful marketing operations strategy, it is important to identify both where and how you can leverage your resources. For example, are you a small business with very limited marketing resources? If so, leveraging a community of social media influencers might be an option for you. If you have larger marketing resources at your disposal, then perhaps investing in a content management system that allows for dynamic publishing is ideal. It all depends on what works best for your brand! The key is finding what will work best for your unique marketing operations strategy.
10 Tips for Creating a Marketing Operations Strategy: 1) Think about whom you want to reach – Do you want to grow your customer base or target current customers? 2) Create a Marketing Operations Plan – What type of messages do you want to convey? What types of platforms will help you get those messages across?
Key steps that successful marketing operations take
1. Establish goals and objectives 2. Brainstorm ideas 3. Narrow your options 4. Determine ROI 5. Set up tracking mechanisms 6. Implement Choose a marketing operations strategy that fits your business, not just one you think will work in theory because it worked for another company or even several others already in your industry/niche. You can’t copy someone else’s marketing operations strategy and expect it to grow your brand. Instead, start with what works best for you, then tweak as needed based on how well each part of your plan is working. If something isn’t generating results as quickly as you hoped or planned, try something new to see if that works better instead of sticking with what isn’t working. A marketing operations strategy takes time and effort to set up correctly. Make sure you have the right people in place, too—you don’t want to spend all that time creating a successful marketing operations strategy only to have no one there who knows how to implement it properly!
What does it take to grow your brand?
There’s no simple answer, but you can be sure of one thing: success takes more than a clever tagline and a social media page. In order to really stand out from your competitors in today’s market, you need a marketing operations strategy. It might seem like it will require months of research, planning and development, but with these seven tools at your disposal, you’ll be able to roll out an effective marketing operations strategy within weeks. Start integrating these strategies into your plan today. You’ll be glad you did tomorrow. An overview of how digital marketing works: Digital marketing is all about bringing together multiple channels to achieve business goals—everything from increasing awareness for your brand or product to acquiring new customers or retaining existing ones. Marketing operations professionals use digital marketing strategies such as search engine optimization (SEO), pay-per-click advertising (PPC) and email marketing, among others, to reach target audiences effectively.
And finally, the one thing to keep in mind when growing your brand
If you want to grow your brand, you need a marketing operations strategy. One of the easiest ways to jumpstart that process is by hiring influencers in your niche and getting them on board with what you’re doing. This can take your social media marketing efforts to a whole new level, but it takes more than simply paying someone to give you a shout-out. By learning how to spot relevant influencers and develop a relationship with them, you can help guide their behavior—influencing word-of-mouth for your product or service by letting them do it naturally, authentically and (most importantly) in their own unique way. In other words, you can work with influencers as partners instead of just customers. But first, let’s talk about why marketing operations are so important. After all, one person can only do so much…right? Well, yes…and no. When you hire an influencer, they don’t have to be out there marketing 24/7—they can leave some of that up to you. Why?