Data-driven marketing can help businesses decide where to invest their marketing dollars more effectively than ever before. But it’s hard to know where to find the data you need and how to turn it into actionable insights that can benefit your business in the long run. In this guide, we’ll go over all the factors you should consider when selecting data for your marketing strategy, as well as some specific platforms and tools that can give you valuable information about your target audience and help you stay ahead of trends in your industry.
Collecting data for better marketing decisions
Whether your company is a data driven marketing agency or you’re looking to understand what consumers want from you, data collection can be pretty tricky. Having a tool like Google Analytics helps us track important things like number of users, time spent on a page, bounce rate and conversion rate. But as any experienced marketer knows, it’s not enough to just collect data; we need to use that data to inform our decisions—that’s where AI driven marketing comes in. It allows us to quickly collect data and find patterns within data sets so we can act accordingly with better confidence. In fact, Gartner predicts that by 2020, one in two companies will employ some form of AI driven marketing (source). Data Driven Marketing Agencies must harness both human intelligence and machine learning capabilities to remain competitive in today’s fast paced world.
The importance of good digital analytics
Good digital analytics means that you can optimize your marketing to deliver better results for your company. By using big data in your marketing campaigns, you can ensure that all of your digital marketing efforts are geared towards achieving maximum results. A good way to start thinking about implementing cutting-edge digital analytics is by working with a data driven marketing agency . A data driven agency will be able to understand what kind of data is important to track and monitor, along with implementing solutions to track and measure it properly. When it comes down to it, a little bit of research and commitment will make sure that any business’s digital presence is successful and effective. So before making a decision on which data driven marketing agency is right for you, take some time to learn more about their capabilities and see if they have an understanding of what works best for your industry.
Where to find the data you need
The market is flooded with competitive data. If you’re a data driven marketing agency, your job is to find data that will give you a competitive edge over other businesses in your industry. Luckily, there are several reliable ways to access new and different sources of data. One such method is artificial intelligence (AI). AI tools can scan databases on search engines like Google and news outlets to identify specific trends and patterns within consumer demographics. AI software doesn’t have human limitations; it has endless capabilities for collecting data, analyzing large amounts of information at once, and identifying key insights about consumer behavior. In short, AI helps you make sense of big data—and reach people through personalized strategies based on their deepest desires. So how do you get started? Try using these data-driven marketing tips to collect useful information for your business.
Leveraging customer information effectively
There are a lot of ways you can use customer information to your advantage, but one of my favorites is conducting predictive analysis. Predictive analysis relies on ai driven marketing to analyze and track data—and then determine future consumer behavior by comparing new information with existing data. Data analytics is used by many businesses; they hire data-driven marketing agencies or leverage third party services like Facebook and Google Analytics to do it in-house. No matter what method you choose, leveraging customer information gives you valuable insight into consumer trends—and lets you better predict and respond to demand for your products and services. It’s also worth noting that while data collection is critical, so too is making sure you understand how to interpret data effectively. Some companies have made big mistakes relying solely on their own data collection efforts, only to find that customers don’t act in accordance with their collected data. When using ai driven marketing as part of your business strategy, make sure you rely on multiple sources (like outside research) as well as internal data collection efforts.
Transforming customer information into actionable insights
Not only can it help identify potential new customers, but it can also highlight areas of opportunity in your current customer base, including who to target with specific marketing campaigns and why. Information you have about your customers can be used to drive engagement and to predict future behaviors. From AI driven marketing, predictive data science and predictive analytics to enterprise data management platforms, there are plenty of tools available for marketers looking to make their data work harder for them. In order to truly master data driven marketing though you need a data driven marketing agency by your side; one that’s on top of how businesses are using data and how marketers should take advantage of it too. Our Data Driven Marketing Agency is here to transform data into actionable insights and ensure your business has everything it needs to succeed. We can collect, analyse and extract data from different sources like social media, websites or any other platform – then we use our expertise to create bespoke solutions for each client’s individual needs. If you want an experienced team behind you when it comes to data driven marketing or if you want us to become your data driven marketing agency then get in touch today!