Activities that are being done the most online during times
Among the activities that people do most often on the internet are reading news, listening to music and watching movies. The Internet has become the refuge of many in the midst of the pandemic and the only channel to keep in touch with the outside world and even to have a social life. Today concerts and other events are held virtually through different platforms that have been created to maintain the offer of shows.
The Internet and, in particular, social networks have become work and life tools whose usage trends have changed significantly. The Global Web Index found that today what people do most on the internet is search about coronavirus by 68%, listen to music 58%, watch movies 49%, watch funny videos 42%, and in fifth place, play games on the cell phone with 40% of the total.
Millennials, the generation that includes those born between 1981 and 1996, are the ones who most seek information about the virus of the four generations surveyed with a 71% prevalence of this activity; followed by Generation X at 69%, Generation Z at 67% and Boomers at 54%.
A psychologist at the Universidad de los Andes, explained that in the midst of the pandemic, people are looking for activities and information that can provide them with calm, since we are in a time of crisis full of uncertainty that it generates in the vast majority of the population. problems such as stress and anxiety; In addition, if you have a virus like covid on the prowl, you must add the fact that you must be at home. Another activity that stands out on the list is online gaming with a 40% increase in the list of things people do thanks to covid. This figure is supported by the increase seen in game downloads to cell phones, which have reached up to 500%.
According to a local study and added that women are the ones who are downloading games the most.
Regarding activities on social networks, the focus is also on reading news and stories, with 48% of the total; being in contact with friends with 41%; listening to music with 39%; play games with 32%, and share their opinion with 28%.In this category of social networks, it is the youngest who present the highest consumption of news with 54% in millennials and 49% in Generation Z. The professor and analyst at the Javeriana University, Mario Morales, said that “social networks basically fulfill three roles during this crisis. The first is to provide entertainment to users, which is something basic that audiences are looking for; but in this particular situation, it is much stronger understanding that now people have more fear and uncertainty, things that lead them to seek information to calm that down; This is how the second function is born, which is to be a place of catharsis. In the third point, they fulfill a task for which they were not designed and that is the search for information, something counterproductive because, being provided with endless fake news, the rates of anxiety, paranoia and fear shoot up during the crisis, something that professionals had already planned in advance.
To be in contact with friends and family.
The applications they use the most are Facebook, Messenger and WhatsApp with 67%, 66% and 60%, respectively, however, when it comes to group meetings, Google Hangouts and Zoom are the preferred platforms, and where, unlike what was believed, Hangouts has a 19% preference, over 13% of Zoom. These brands understand their role in these interesting times and have adapted to be more caring, empathetic and generous, while communicating trust and transparency through security protocols. In a recent Facebook Live, industry experts discussed the 15 trends that were emerging from the current pandemic or made better.
These trends include a commitment to entertainment beyond the park.
With the rise in mobile phone use for media consumption, remote entertainment activities such as social networking, live chat, gaming, and mobile entertainment are now the norm. Home entertainment is also enjoying a lot of people because people are watching TV a lot more. In fact, TV ratings have increased by 70%, according to one speaker, an example of how the pandemic has improved entertainment. And, a new trend emerging from this era is remote leisure: small groups are considered less health risks and we will see activities geared towards this size, such as tour packages for much smaller groups.
To learn about the other 15 trends emerging from the pandemic, watch the video and mark your calendar for future Facebook Live events from the region.