7 Simple Online Marketing Strategies For Boosting Your Business

You’ve heard it over and over again: you need to be on social media if you want to boost your business today, or so the conventional wisdom goes. But how do you know which social media outlets are right for your business? How do you make use of them without annoying customers and potential customers? Here are seven online marketing strategies that have worked well for many different types of businesses to help you get started with social media marketing in your business today!

1) Use Content Upgrades

Social media marketing is one of the easiest ways to get your name and information out there quickly, but most people don’t realize just how valuable an addition a content upgrade can be. A content upgrade is any piece of extra value you give people in exchange for them opting into your list, following you on social media or visiting another part of your site. Things like downloadable PDFs and checklists are common examples. If you want to boost traffic in your social media streams, start using content upgrades right away. Not only will they help increase conversions, they’ll also show up as extra notifications in feeds where users have already subscribed. Even if it’s something small, like a checklist of digital marketing tips for beginners (like our example), it will help bring more eyes to your profile and lead to more clicks down the line.

The best way to market yourself online is by providing value. When you write articles that educate your audience on topics they care about (or problems they’re facing), you’re doing exactly that: offering relevant solutions with substance behind them. Most people who see your content will take action at some point—that’s why it’s so important that what you provide isn’t vague fluff or buzzwords designed to draw attention but no real solution.

2) Try Video Marketing

Digital marketing has evolved past blogging and social media—it’s bigger than ever, meaning there are more opportunities than ever to get your message in front of new people. But how can you rise above all that noise? The answer is video. In 2018, if you aren’t using video to connect with customers in a meaningful way, you’re missing out on an opportunity to grow your business. That’s because 91% of consumers who watched an explainer video regarding a product or service subsequently bought it, according to data from Wyzowl. What’s more, videos also have a positive impact on SEO. By including them in your digital marketing strategy, you increase traffic and conversions while simultaneously improving rankings.

3) Take advantage of social media

Social media marketing has become a vital part of nearly every brand’s digital strategy. Whether you’re starting a new business or have been in business for years, social media can be an excellent way to increase brand awareness and grow your customer base. With social networks now on almost every digital device, there are plenty of ways to stay engaged with customers, share information about products and services, and drive traffic back to your website. Here are seven simple online marketing strategies that are perfect for businesses of all sizes: [see below] What Is Social Media Marketing?

4) Leverage your competitor’s followers

It’s a numbers game. If you want your social media marketing to be effective, you need followers. The best way to attract new people to your business is by leveraging your competitor’s following – and you can do that in two ways: by using their services/products, or interacting with them on social media channels. No matter what strategy you choose, it will have to be done strategically if it’s going to work for you and not against you. Keep in mind that businesses sometimes run sweepstakes or contests for customers who share their products or services on social media – so give it a try! There are a number of different tools that can help streamline your marketing efforts and save time.

5) Optimize your images on Instagram

Facebook, Instagram and Pinterest all use images in their newsfeeds to attract users. With today’s visual-centric digital marketing landscape, it’s no wonder that having a well-optimized Instagram account can lead to increased engagement from your social media followers. Be sure to follow these steps for optimal uploads: Use a professional photo editing tool like PicMonkey or Canva. Check out other popular accounts for examples of how you can edit your images to create more appealing photos. Edit only 1-2 photos per day (so they look more authentic). Take photos during peak sunlight hours (roughly 10 am – 2 pm depending on where you live). Put on natural lighting! 

Still not convinced? According to recent data, digital marketers saw an average increase of 31% in referral traffic by optimizing images on Instagram.

6) Test video ads on Facebook and YouTube

Video marketing is exploding in popularity, but according to HubSpot’s research, a large percentage of companies don’t know what they’re doing when it comes to online video. Of all small business owners surveyed in 2015, less than half thought their videos were successful (41%). It may be worth it to put some money behind testing some ad strategies on Facebook and YouTube. Use Facebook’s Sponsored Video service or Google’s AdWords service to test which ads have higher engagement rates. If you’re using a tool like AdEspresso for your digital marketing efforts, it has features that let you optimize your ad spend by optimizing for engagement instead of impressions. And if you’re not using tools like these, consider signing up with one to help boost your digital marketing results.

7) Create landing pages

Whenever you want to do something important online—like offer a trial, start a free trial, or pitch new subscribers on your mailing list—you’ll need a landing page. A landing page is an individual web page created to help people achieve one specific goal when they visit your site. They’re usually customized for campaigns (like signing up for your newsletter), but you can use them any time you’d like an easy way to convert visitors into customers. Digital marketing programs allow entrepreneurs and small business owners to organize all of their campaigns in one place and target them more effectively using social media marketing, search engine optimization (SEO), paid advertising, email marketing, and other digital strategies.