5 Ecommerce Trends You Need To Follow For Maximum Growth In 2022
The future of ecommerce is bright, and some of the trends that will help propel it forward are already on the horizon. As an ecommerce entrepreneur, you need to be aware of these trends in order to stay ahead of the curve and grow your business. In this article, we’ll explore five ecommerce trends that you need to follow in order to maximize your growth potential in 2022, including both tried-and-true methods as well as up-and-coming ideas that could add major value to your business moving forward.
1) Wearable Technology is becoming mainstream
As of 2017, 1 in every 6 Americans own a wearable device, and it’s predicted that by 2022, 40% of all internet users will access online content using some sort of wearable technology. This is great news for ecommerce retailers as more consumers are now buying products online. Online shoppers have different expectations than they did even 10 years ago. They want to be able to shop around 24/7 and they want shopping to be a quick and hassle-free experience. Ecommerce retailers who want to capitalize on these trends need to start thinking about an omnichannel strategy right now if they haven’t already.
2) Increase in online shoppers
Today, over 80% of US households are internet users. According to estimates, roughly 76% of Americans who shop online are likely to shop again within a month and 51% of those same consumers will search for coupons before making their next purchase. However, as people’s purchasing habits change and more retail business goes online, demand is expected to increase across several ecommerce trends including: mobile ecommerce (74%), b2b ecommerce (73%) and emerging tech.
3) Omnichannel Integration Improves Customer Experience
Ecommerce trends in 2022 will focus on omnichannel integration and creating a seamless experience for customers across all channels. Platforms that allow consumers to shop from anywhere and everywhere are gaining in popularity. The ecommerce growth of 2018 is largely driven by mobile users, so businesses must optimize their websites for mobile devices. With an increasing number of sales coming from online channels, ecommerce will play a larger role in driving businesses forward over time. Companies that adopt omnichannel integration as one of their core strengths will thrive in new growth markets.
4) Small Businesses Improve Visibility and Branding Through Social Media
The most successful ecommerce companies of today know how to leverage social media and other emerging technologies in ways that improve brand visibility, boost SEO, and build revenue. As technology evolves, so do ecommerce trends2022. By looking to social media, emerging technology and other areas, you’ll see exactly how your business can capitalize on growth opportunities—and avoid being left behind. To gain a clear understanding of what lies ahead for ecommerce, read our guide to 5 emerging trends you need to follow for maximum growth in 2022.
5) Data Management and Analytics
B2B eCommerce trends have an enormous impact on your business, and you’re going to want to be on top of them. In 2017, eMarketer revealed that B2B sellers outspent B2C sellers on online advertising by a factor of almost three. That same year, digital commerce contributed 11% to overall revenues for B2B companies versus 10% for B2C companies—that’s still impressive! While these figures alone should spur you into action (and a closer look at your company’s data), there are five trends that we believe will explode in 2018 and beyond. Let’s take a look at what you need to know about your competition